Tag Archives: social media

Topic for the 7/14/13 #storyappchat: Sponsored Apps

#storyappchat topic badgeNobody likes ads in their apps, right? Well, it depends. Sometimes unobtrusive ads are OK if it means we get the app for free. And the placement and handling of the ad(s) or product mention(s) make a huge difference. A simple welcome screen including the words “sponsored by” and a company name is a lot more palatable than rotating pop-up ads that insist you view them before moving on in the app.

As creators of storybook apps for kids, we need to be very careful how we incorporate ads in our products, if at all. In fact, a recent update for a book app  that customers had already paid for included new ads, and users were presented with the option to pay again in order to remove the ads. This was an unfortunate decision, especially in an app designed for children featuring trusted, popular characters. There are ways to monetize content without making people feel as though they’re getting ripped off.

On the other hand, if done tastefully and unobtrusively, a sponsorship could make the difference between an app or ebook getting made or not. Perhaps more companies with deep pockets will be willing in the future to pay to sponsor our work, in exchange for a mention and website link. This could be placed on a “For Parents” page in an electronic story, so as not to interfere with the reading experience for a youngster.

Let’s talk about the pros and cons of introducing sponsors and other paid content in apps and ebooks during the next #storyappchat, this Sunday (July 14) at 9:00 p.m. Eastern/6:00 p.m. Pacific. Just start tweeting using the #storyappchat hashtag to take part!

Last Week’s Transcript: on Monday morning I tweeted a link to the 7/7/13 transcript (Selling in Non-U.S. Markets), but if you missed it, the link is here. Follow us on Twitter to get all the latest updates!

Transcript for the 3/17/13 #storyappchat: Website as Marketing Tool

We covered a lot of ground last night: from website basics to WordPress to blog tours! Big thanks to Annie Fox who popped in to tell us about her recent blog tour, and for all the others who came to share their expertise and war stories.

If you weren’t able to make it (or if you were and you just need a record of all the linky goodness), please enjoy the transcript above with our compliments. And be sure to join us next (and every) Sunday night at 9:00 p.m. Eastern/6:00 p.m. Pacific!

Transcript for the 3/3/13 #storyappchat: Beyond Facebook & Twitter

We went way, way beyond the well-known social media tools this week. Take a gander at the transcript above to get the scoop.

In addition to the wisdom shared in real-time via the transcript, Roxie Munro was kind enough to take a couple of screen shots of the LinkedIn groups she finds most useful:

LinkedIn App Groups 01

LinkedIn App Groups 02

LinkedIn App Groups 03

Thanks, Roxie!

Don’t miss the next #storyappchat: we’re doing a joint discussion with @KarenNemethEdM and the folks at #ecetechchat! More details tomorrow, but make plans now to join us, kay?

Topic for the 3/3/13 #storyappchat: Beyond Facebook and Twitter

Social MediaWe’ve had a couple of people pipe up in our chats lately about ways in which they’re using some of the social media tools besides Facebook and Twitter to promote their recent projects. Some of the sites mentioned were LinkedIn, Pinterest, Instagram and others. So we thought it was high time we took a closer look at some of these other offerings, and how they can best be used to promote/market/build community around the electronic stories we’re creating.

Let’s go Beyond Facebook and Twitter this Sunday evening (March 3) at 9:00 p.m. Eastern/6:00 p.m. Pacific. Simply include the #storyappchat hashtag in your tweets to join us!

Transcript for the 2/3/13 #storyappchat: Building Community

Football and the novelty of bizarre blackouts didn’t keep the #storyappchat community from getting together to share tips for avoiding isolation. The careful use of social media seems to help a lot of us stay connected–and apparently it’s not all Twitter and Facebook, either. Several people mentioned success with sites like LinkedIn (who knew?) and Goodreads for building and maintaining meaningful relationships, face-to-face or otherwise.

It’s all there in the transcript above, including bonus! play-by-play action from last night’s exciting football game.

Be sure to join us this Sunday, February 10, when we’ll talk about discoverability. We convene (almost) every Sunday evening at 9:00 p.m. Eastern/6:00 p.m. Pacific, so make plans to pop in, OK?

Transcript for the 9/9/12 #storyappchat: App Review Sites

Last night’s chat was just great–and we were fortunate to have several representatives from the world of app review sites sitting in and sharing tips for getting your app reviewed. Here is just a sampling of what was mentioned:

  • Familiarize yourself with the sort of apps the review site specializes in, and be sure your app fits their market
  • Check the site’s submission guidelines and follow them to the letter–fill out the form if the site has one
  • Plan ahead and expect reviews to take months, not weeks–the app market is flooded with new apps and many of the review sites are backed up
  • If you are lucky enough to get some constructive criticism, be open to it and don’t take it personally
  • Reach out to reviewers on social media, and help them by retweeting/reposting their reviews
  • Realize that most review sites are run by real parents like you, and their site may or may not be profitable yet

Soak up all the wisdom in the complete 18-page transcript above, and don’t forget to stop by next Sunday night at 9:00 p.m. Eastern/6:00 p.m. Pacific. We’ll be talking about the feasibility of using Kickstarter to fund your next app project!

Topic for 2/12/12 #storyappchat: Open Mic Nite

#storyappchat topic badgeThere’s been a lot of news lately in the world of children’s ebook and app publishing. Stop by #storyappchat this Sunday night (February 12, 2012) and share what’s on your mind. Get feedback and advice from fellow attendees, make an announcement about your next big release, or tell us what you think of the new iBooks Creator (if you missed our recent chat about that topic).

Another excellent reason to join us: David Fox from Electric Eggplant will be giving away two copies of their new Middle School Confidential app, called Real Friends vs. The Other Kind. Don’t miss it–the fun starts at 9:00 p.m. Eastern time!

P.S. We will be doing an Illustrators Extravaganza for the February 19 chat. This will be your chance to network, share portfolio links, and otherwise brag about your work, whether you’re an illustrator looking to get into the app market–OR a developer looking for fresh talent. Mark your calendars now–and feel free to tell everyone you know!