Tag Archives: promotion

Transcript for the 8/25/13 #storyappchat: Writing Lesson Plans Featuring Your Story App

Last night we discussed the logistics of putting together a lesson plan, and why a content creator would want to do so. Here is one brief framework for authoring a lesson plan:

Grade/Class: cite the targeted grade here (i.e. Fifth Grade)

Subject Area(s): ELA, mathematics, science, etc.

Lesson Topic: title reflecting the topic

Suggested Learning Outcome(s): detail what the students will Know, Understand or be able to Do as a result of this lesson

Common Core OR State Learning Standard(s): list the specific standards this lesson is designed to address (CCSS available for perusal here)

Learner Prior Knowledge/Learner Background Experiences: these can come from the standards for the prior year

Materials and Resources Needed: specific listing of all the items needed to carry out the lesson (paper, pencils, smart board, etc.), including the name of your book or app

Suggested Teaching Strategies: these are the specifics of carrying out the lesson plan, including Anticipatory Strategies (Background Knowledge), Developmental Strategies and Concluding Strategies

Assessment: how will the students be evaluated on their understanding of the material covered in this lesson?

EC accommodations/modifications to strategies or assessments: detail any necessary considerations for exceptional children as seen in the typical classroom (ADHD, ASD, HAG, etc.)

Resources Used to Create This Lesson Plan: mention any books, videos, websites or other resources you consulted to put this lesson plan together, including a link to your app

Here are the links I shared:

A site with free lesson plan templates, and another similar one

Discovery Education’s bank of free lesson plans

Google’s monster database of free lesson plans

Free Gradebook and lesson plan software from Google

Hundreds of free lesson plans from the International Reading Association

A free web-based software package that generates lesson plans, and another one that incorporates CCSS

Some tips for writing lesson plans:

Five Secrets for Writing Great Lesson Plans

About.com: How to Write a Lesson Plan

Principles from Colorado State University, including a sample lesson plan format

While the up-front work of creating a custom lesson plan may seem daunting, it’s really not a big deal and ultimately it will help sell storybook apps!

The transcript for the chat appears at Storify here. Do plan to join us for the next chat, on Sunday, September 8!

Topic for the 7/14/13 #storyappchat: Sponsored Apps

#storyappchat topic badgeNobody likes ads in their apps, right? Well, it depends. Sometimes unobtrusive ads are OK if it means we get the app for free. And the placement and handling of the ad(s) or product mention(s) make a huge difference. A simple welcome screen including the words “sponsored by” and a company name is a lot more palatable than rotating pop-up ads that insist you view them before moving on in the app.

As creators of storybook apps for kids, we need to be very careful how we incorporate ads in our products, if at all. In fact, a recent update for a book app  that customers had already paid for included new ads, and users were presented with the option to pay again in order to remove the ads. This was an unfortunate decision, especially in an app designed for children featuring trusted, popular characters. There are ways to monetize content without making people feel as though they’re getting ripped off.

On the other hand, if done tastefully and unobtrusively, a sponsorship could make the difference between an app or ebook getting made or not. Perhaps more companies with deep pockets will be willing in the future to pay to sponsor our work, in exchange for a mention and website link. This could be placed on a “For Parents” page in an electronic story, so as not to interfere with the reading experience for a youngster.

Let’s talk about the pros and cons of introducing sponsors and other paid content in apps and ebooks during the next #storyappchat, this Sunday (July 14) at 9:00 p.m. Eastern/6:00 p.m. Pacific. Just start tweeting using the #storyappchat hashtag to take part!

Last Week’s Transcript: on Monday morning I tweeted a link to the 7/7/13 transcript (Selling in Non-U.S. Markets), but if you missed it, the link is here. Follow us on Twitter to get all the latest updates!

Transcript for the 5/19/13 #storyappchat: iTunes Descriptions

Quiet little chat last night, but still filled with good information, thought-provoking questions, and valuable opinions from the #storyappchat community. Peruse the chat in its entirety via the transcript above, and be sure to join us every Sunday evening at 9:00 p.m. ET/6:00 p.m. PT for high-quality discussion every week about storybook apps and ebooks for kids!

Topic for the 5/19/13 #storyappchat: Making Your iTunes Description Effective

#storyappchat topic badgeWhen was the last time you updated your iTunes app (or iBook) description? It may seem like a no-brainer, but this blank canvas of text can help interested people get a better idea of what your app is all about, or it can leave folks scratching their heads in confusion. How long should it be? What should be included?

Let’s use the next #storyappchat to discuss what should and shouldn’t go into your iTunes description, how often it should be updated, and other ways to make this valuable developer tool lead to increased sales and happier users. We’ll ramp things up this Sunday evening (May 19) at 9:00 p.m. Eastern/6:00 p.m. Pacific time, so don’t miss it!

Transcript for the 4/14/13 #storyappchat: App Review and Curation Sites

Apparently the #storyappchat faithful are pretty passionate about this topic, because we had several of our regulars weighing in last night about the pros and cons of both app review sites and app curation sites. In fact, we probably could’ve kept going for another entire hour, which means we’ll probably revisit this topic in a few months.

Couldn’t join us? It’s all there in the transcript above for your reading enjoyment. Make plans to stop by next Sunday, April 21 for the next chat. We’ll kick things off at 9:00 p.m. Eastern/6:00 p.m. Pacific!

Topic for the 4/14/13 #storyappchat: App Review and Curation Sites

#storyappchat topic badgeWe’re all familiar with app review sites. These are the places, usually run by parents as a labor of love, where you can (hopefully) get the owners to post a short review of your storybook app, helping to spread the word. Getting a favorable mention on one or more of these is essential to any app’s marketing and PR plan. Two of our favorites are (of course) Digital Storytime and The iMums, although there are many others.

But what about sites designed to curate apps? These are similar, but different in that instead of an actual review, usually your app is mentioned in a larger list of related apps, or placed in a category alongside similar, recommended apps. One example of this is the Appolicious site, where you can find reader-curated lists of all types, such as “Best iPad Apps for Teachers” and many more. In addition, sites like Pinterest aren’t exclusively focused on apps, but can serve as curation sites just the same.

Let’s talk about app review sites and app curation sites during the next #storyappchat this Sunday, April 14 at 9:00 p.m. ET/6:00 p.m. PT. It’s easy to take part in the chat: just start tweeting and include the #storyappchat hashtag! We’ll keep the lights on for you.

Transcript for the 4/7/13 #storyappchat: Karen Robertson

The energy just crackled during this fantastic chat–Karen graciously shared her war stories and wisdom with the many attendees. Several people also included links to free and reduced-price books and apps too, so make sure you go over the transcript (above) with a fine-toothed comb. Special thanks to Karen Robertson for agreeing to guest host for us–I feel certain we will invite her back soon!

Join us next week (April 14) as we discuss the similarities and differences between app review sites and curation sites. We’ll kick things off at 9:00 p.m. Eastern/6:00 p.m. Pacific, so put us on your schedule in pen!