Tag Archives: marketing

Topic for the 7/14/13 #storyappchat: Sponsored Apps

#storyappchat topic badgeNobody likes ads in their apps, right? Well, it depends. Sometimes unobtrusive ads are OK if it means we get the app for free. And the placement and handling of the ad(s) or product mention(s) make a huge difference. A simple welcome screen including the words “sponsored by” and a company name is a lot more palatable than rotating pop-up ads that insist you view them before moving on in the app.

As creators of storybook apps for kids, we need to be very careful how we incorporate ads in our products, if at all. In fact, a recent update for a book app  that customers had already paid for included new ads, and users were presented with the option to pay again in order to remove the ads. This was an unfortunate decision, especially in an app designed for children featuring trusted, popular characters. There are ways to monetize content without making people feel as though they’re getting ripped off.

On the other hand, if done tastefully and unobtrusively, a sponsorship could make the difference between an app or ebook getting made or not. Perhaps more companies with deep pockets will be willing in the future to pay to sponsor our work, in exchange for a mention and website link. This could be placed on a “For Parents” page in an electronic story, so as not to interfere with the reading experience for a youngster.

Let’s talk about the pros and cons of introducing sponsors and other paid content in apps and ebooks during the next #storyappchat, this Sunday (July 14) at 9:00 p.m. Eastern/6:00 p.m. Pacific. Just start tweeting using the #storyappchat hashtag to take part!

Last Week’s Transcript: on Monday morning I tweeted a link to the 7/7/13 transcript (Selling in Non-U.S. Markets), but if you missed it, the link is here. Follow us on Twitter to get all the latest updates!

Transcript for the 5/19/13 #storyappchat: iTunes Descriptions

Quiet little chat last night, but still filled with good information, thought-provoking questions, and valuable opinions from the #storyappchat community. Peruse the chat in its entirety via the transcript above, and be sure to join us every Sunday evening at 9:00 p.m. ET/6:00 p.m. PT for high-quality discussion every week about storybook apps and ebooks for kids!

Topic for the 4/14/13 #storyappchat: App Review and Curation Sites

#storyappchat topic badgeWe’re all familiar with app review sites. These are the places, usually run by parents as a labor of love, where you can (hopefully) get the owners to post a short review of your storybook app, helping to spread the word. Getting a favorable mention on one or more of these is essential to any app’s marketing and PR plan. Two of our favorites are (of course) Digital Storytime and The iMums, although there are many others.

But what about sites designed to curate apps? These are similar, but different in that instead of an actual review, usually your app is mentioned in a larger list of related apps, or placed in a category alongside similar, recommended apps. One example of this is the Appolicious site, where you can find reader-curated lists of all types, such as “Best iPad Apps for Teachers” and many more. In addition, sites like Pinterest aren’t exclusively focused on apps, but can serve as curation sites just the same.

Let’s talk about app review sites and app curation sites during the next #storyappchat this Sunday, April 14 at 9:00 p.m. ET/6:00 p.m. PT. It’s easy to take part in the chat: just start tweeting and include the #storyappchat hashtag! We’ll keep the lights on for you.

Transcript for the 4/7/13 #storyappchat: Karen Robertson

The energy just crackled during this fantastic chat–Karen graciously shared her war stories and wisdom with the many attendees. Several people also included links to free and reduced-price books and apps too, so make sure you go over the transcript (above) with a fine-toothed comb. Special thanks to Karen Robertson for agreeing to guest host for us–I feel certain we will invite her back soon!

Join us next week (April 14) as we discuss the similarities and differences between app review sites and curation sites. We’ll kick things off at 9:00 p.m. Eastern/6:00 p.m. Pacific, so put us on your schedule in pen!

Guest Host for the 4/7/13 #storyappchat: Karen Robertson

Treasure Kai/Karen RobertsonLike recent guest hosts Roxie Munro and Ron Martinez, Karen Robertson is a regular for our Sunday night chat sessions. She has two award-winning kid’s book apps in the Apple App Store: Treasure Kai and the Lost Gold of Shark Island and Treasure Kai and the Seven Cities of Gold, and keeps up an informative blog at her Digital Kids Author site.

Karen has also written several guides, books and seminars for folks interested in beginning the journey of kid’s app publishing. Her Author’s Guide to Book Apps is now on sale for half price, and she’s also put together several others focusing on marketing, promotion and how to choose an app developer for your project.

We are thrilled that Karen will join us this Sunday (April 7) as guest host for #storyappchat. Bring your questions about creating for the app space, marketing, promotion and more, and help us welcome Karen! It’ll all kick off at 9:00 p.m. Eastern/6:00 p.m. Pacific. Don’t miss it!

Transcript for the 3/17/13 #storyappchat: Website as Marketing Tool

We covered a lot of ground last night: from website basics to WordPress to blog tours! Big thanks to Annie Fox who popped in to tell us about her recent blog tour, and for all the others who came to share their expertise and war stories.

If you weren’t able to make it (or if you were and you just need a record of all the linky goodness), please enjoy the transcript above with our compliments. And be sure to join us next (and every) Sunday night at 9:00 p.m. Eastern/6:00 p.m. Pacific!

Topic for the 3/17/13 #storyappchat: Website as Marketing Tool

#storyappchat topic badgeA website is a website is a website, right? I mean: everybody knows that as content creators, we need to have a website, with a few of the basic pages (About, Contact Us, Buy My App!), so when people want more information, it’ll be out there for the world (and all the search engines) to pick up?

Not so fast. Like any other good (dare I say essential?) marketing tool, the list of best practices for creating and maintaining a website evolves. What may have served admirably in 2006 could be outdated now. If you’ve recently revamped your site (or need to), or are just getting yours off the ground, this is the chat for you!

Let’s compile our own list of Marketing Website Best Practices during the next #storyappchat, THIS Sunday (St. Patrick’s Day! March 17) at 9:00 p.m. Eastern/6:00 p.m. Pacific. Just start using the #storyappchat hashtag on Twitter to join us, OK?