Tag Archives: ebooks

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Transcript for the 6/22/14 #storyappchat

Transcript for the 6/22/14 #storyappchat

Transcript for the June 22, 2014 edition of #storyappchat, our weekly Twitter gathering where we discuss all things related to creating storybook apps and ebooks for kids. Tonight David Fox recapped the 2014 Dust or Magic App Camp for us. Join us every Sunday night at 9 PM ET/6 PM PT!

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Transcript for the April 27, 2014 #storyappchat

Transcript for the April 27, 2014 #storyappchat

Transcript for the April 27, 2014 #storyappchat, our weekly Twitter get-together where we discuss all things related to creating storybook apps and ebooks for kids. Tonight’s chat was an open mic night, loosely centered on the theme of what has most surprised us in the world of storybook apps.

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Transcript for the Nov. 10, 2013 #storyappchat

Transcript for the Nov. 10, 2013 #storyappchat

Transcript for the November 10, 2013 #storyappchat, a weekly Twitter party where we get together to discuss all things related to creating storybook apps for kids. This chat’s topic was “Supporting the Partner on a Deadline” and was guest hosted by Annie Fox.

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Transcript for the November 3, 2013 #storyappchat

Transcript for the November 3, 2013 #storyappchat

Transcript for the November 3, 2013 #storyappchat, a weekly Twitter party where we gather to discuss all things related to creating storybook apps and ebooks for kids. Tonight’s chat was about the new iPads just released by Apple. Join us every Sunday night at 9:00 p.m. Eastern/6:00 p.m. Pacific.

Open Mic Night for #storyappchat THIS Sunday, July 21, 2013

Plan to drop by the weekly #storyappchat this coming Sunday [July 21] at 9 p.m. Eastern (6 p.m. Pacific) for Open Mic Night. That’s right–the topic or topics are up to YOU. The possibilities are endless:

  • Writers and illustrators: ask the developers about the ins and outs of getting your story built into an app or ebook
  • Story app developers and story app service providers: meet and get to know talented digital artists and writers; find out what your users like and don’t like about your apps
  • Moms, dads, teachers and caregivers: find out about new apps for your kids, and discover how they were created

Since you can create your own topic during the chat hour, there’s no reason why we won’t be seeing YOU this Sunday night at 6 pm PT/ 9 pm ET. Use the #storyappchat hashtag, and tweet away!

P.S. Try using our new #TWUBS account, http://twubs.com/storyappchat and follow @storyappchat for resources, transcripts and updates!

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Transcript for the 7/14/13 #storyappchat: Sponsored Apps

Transcript for the 7/14/13 #storyappchat: Sponsored Apps

Here is the transcript for the July 14, 2013 #storyappchat, a very lively discussion on a rather controversial topic, which was “Sponsored Apps: Finding the Right Balance.” Enjoy and we’ll see you next week!

Topic for the 7/14/13 #storyappchat: Sponsored Apps

#storyappchat topic badgeNobody likes ads in their apps, right? Well, it depends. Sometimes unobtrusive ads are OK if it means we get the app for free. And the placement and handling of the ad(s) or product mention(s) make a huge difference. A simple welcome screen including the words “sponsored by” and a company name is a lot more palatable than rotating pop-up ads that insist you view them before moving on in the app.

As creators of storybook apps for kids, we need to be very careful how we incorporate ads in our products, if at all. In fact, a recent update for a book app  that customers had already paid for included new ads, and users were presented with the option to pay again in order to remove the ads. This was an unfortunate decision, especially in an app designed for children featuring trusted, popular characters. There are ways to monetize content without making people feel as though they’re getting ripped off.

On the other hand, if done tastefully and unobtrusively, a sponsorship could make the difference between an app or ebook getting made or not. Perhaps more companies with deep pockets will be willing in the future to pay to sponsor our work, in exchange for a mention and website link. This could be placed on a “For Parents” page in an electronic story, so as not to interfere with the reading experience for a youngster.

Let’s talk about the pros and cons of introducing sponsors and other paid content in apps and ebooks during the next #storyappchat, this Sunday (July 14) at 9:00 p.m. Eastern/6:00 p.m. Pacific. Just start tweeting using the #storyappchat hashtag to take part!

Last Week’s Transcript: on Monday morning I tweeted a link to the 7/7/13 transcript (Selling in Non-U.S. Markets), but if you missed it, the link is here. Follow us on Twitter to get all the latest updates!