Tag Archives: app pricing

Transcript for the 1/20/13 #storyappchat: Pricing

Pricing is certainly a controversial topic, but we were able to keep it cool last night during our #storyappchat discussion. People shared their experiences, asked thoughtful questions and a lot of good information was exchanged.

Get a detailed blow-by-blow in the transcript above, and remember to join us every Sunday night at 9:00 p.m. Eastern/6:00 p.m. Pacific.

Topic for the 1/20/13 #storyappchat: App Pricing

#storyappchat topic badgeWe’ve done a chat on this topic before, but felt as thought it was time to revisit the subject of app pricing. Most book apps are now priced between 99¢ and $4.99, according to Carisa Kluver of Digital Storytime (our resident storybook app expert). Are these fair prices for storybook apps? Does it make sense to run special discounts, and if so, when?

And what of the freemium model? Some developers have had success giving away introductory content, then charging for more once the value and high quality has been established in the mind of the user. Is this an approach those of us working on storybook apps should consider?

Let’s explore the world of pricing during this week’s #storyappchat, to be held this Sunday (January 20, 2013) at 9:00 p.m. Eastern/6:00 p.m. Pacific. We will be looking out for you then, so don’t miss it. Just start using the #storyappchat hashtag on Twitter to join in!

Transcript for the 3/4/12 #storyappchat: Pricing

Lots of lively discussion during this chat about the hot topic of app pricing. Most everyone agreed that the price of a good storybook app should be higher–but unfortunately the market is flooded right now with cheap apps, which makes that difficult.

Enjoy the transcript above, which includes a link to a very informative study on educational apps by the Joan Ganz Cooney Center.

Remember that we chat every Sunday night at 9:00 p.m. Eastern/6:00 p.m. Pacific time. We look forward to seeing you next week!

Topic for 3/4/12 #storyappchat: Let’s Talk Pricing

#storyappchat topic badgeI’ve noticed a lot of price changes lately in the App Store. Most often, price drops–for the following reasons:

  • Introduction: It’s brand new, and at a lower price for a limited time
  • Celebration: Lower price to celebrate an anniversary, holiday or other milestone
  • Discount: Release of a new app, and the older apps are discounted to celebrate, or a special promotion (a Moms With Apps mention, for instance)

Carisa talked about this on her blog recently–let’s chat about it tomorrow night (March 4) too. Bring your opinions and share what’s worked for you in terms of app and ebook pricing. We will kick it off at 9:00 p.m. Eastern–just get the #storyappchat hashtag primed and ready!