Tag Archives: app marketing

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#storyappchat Transcript for 11/17/13

#storyappchat Transcript for 11/17/13

#storyappchat transcript for November 17, 2013. Topic for this one was Launch Day: What to Do to Maximize the Chances for Success Right Out of the Gate!

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Transcript for 9/22/13

Transcript for 9/22/13

Transcript for the September 22, 2013 #storyappchat. Tonight we welcomed Adam Winsor [@drawbeard on Twitter] who has just come off of a successful Kickstarter campaign and had some wisdom to share with us.

Remember, we chat every Sunday night at 9:00 p.m. Eastern/6:00 p.m. Pacific–join us!

Transcript for the 8/25/13 #storyappchat: Writing Lesson Plans Featuring Your Story App

Last night we discussed the logistics of putting together a lesson plan, and why a content creator would want to do so. Here is one brief framework for authoring a lesson plan:

Grade/Class: cite the targeted grade here (i.e. Fifth Grade)

Subject Area(s): ELA, mathematics, science, etc.

Lesson Topic: title reflecting the topic

Suggested Learning Outcome(s): detail what the students will Know, Understand or be able to Do as a result of this lesson

Common Core OR State Learning Standard(s): list the specific standards this lesson is designed to address (CCSS available for perusal here)

Learner Prior Knowledge/Learner Background Experiences: these can come from the standards for the prior year

Materials and Resources Needed: specific listing of all the items needed to carry out the lesson (paper, pencils, smart board, etc.), including the name of your book or app

Suggested Teaching Strategies: these are the specifics of carrying out the lesson plan, including Anticipatory Strategies (Background Knowledge), Developmental Strategies and Concluding Strategies

Assessment: how will the students be evaluated on their understanding of the material covered in this lesson?

EC accommodations/modifications to strategies or assessments: detail any necessary considerations for exceptional children as seen in the typical classroom (ADHD, ASD, HAG, etc.)

Resources Used to Create This Lesson Plan: mention any books, videos, websites or other resources you consulted to put this lesson plan together, including a link to your app

Here are the links I shared:

A site with free lesson plan templates, and another similar one

Discovery Education’s bank of free lesson plans

Google’s monster database of free lesson plans

Free Gradebook and lesson plan software from Google

Hundreds of free lesson plans from the International Reading Association

A free web-based software package that generates lesson plans, and another one that incorporates CCSS

Some tips for writing lesson plans:

Five Secrets for Writing Great Lesson Plans

About.com: How to Write a Lesson Plan

Principles from Colorado State University, including a sample lesson plan format

While the up-front work of creating a custom lesson plan may seem daunting, it’s really not a big deal and ultimately it will help sell storybook apps!

The transcript for the chat appears at Storify here. Do plan to join us for the next chat, on Sunday, September 8!

Topic for the 7/14/13 #storyappchat: Sponsored Apps

#storyappchat topic badgeNobody likes ads in their apps, right? Well, it depends. Sometimes unobtrusive ads are OK if it means we get the app for free. And the placement and handling of the ad(s) or product mention(s) make a huge difference. A simple welcome screen including the words “sponsored by” and a company name is a lot more palatable than rotating pop-up ads that insist you view them before moving on in the app.

As creators of storybook apps for kids, we need to be very careful how we incorporate ads in our products, if at all. In fact, a recent update for a book app  that customers had already paid for included new ads, and users were presented with the option to pay again in order to remove the ads. This was an unfortunate decision, especially in an app designed for children featuring trusted, popular characters. There are ways to monetize content without making people feel as though they’re getting ripped off.

On the other hand, if done tastefully and unobtrusively, a sponsorship could make the difference between an app or ebook getting made or not. Perhaps more companies with deep pockets will be willing in the future to pay to sponsor our work, in exchange for a mention and website link. This could be placed on a “For Parents” page in an electronic story, so as not to interfere with the reading experience for a youngster.

Let’s talk about the pros and cons of introducing sponsors and other paid content in apps and ebooks during the next #storyappchat, this Sunday (July 14) at 9:00 p.m. Eastern/6:00 p.m. Pacific. Just start tweeting using the #storyappchat hashtag to take part!

Last Week’s Transcript: on Monday morning I tweeted a link to the 7/7/13 transcript (Selling in Non-U.S. Markets), but if you missed it, the link is here. Follow us on Twitter to get all the latest updates!

Topic for the 7/7/13 #storyappchat: Selling in Other Countries

#storyappchat topic badgeI admit with some embarrassment that #storyappchat is somewhat USA-centric. Since all of us involved with keeping the chat and blog going are here in the States, it’s easy to forget that there is a lot of exciting mobile development (and great stories being written and illustrated) in other parts of the world. I’d like to be more clued in to what’s going on internationally.

In addition, there are real and potential sales from mobile customers in other countries, and both Apple and Amazon make it pretty easy to start selling internationally. But what are the things to watch out for when making apps and ebooks available worldwide? Should our content be translated? What are the best ways to reach customers who don’t speak English?

Let’s discuss the realities, both positive and negative, of selling storybook apps in other countries during the next #storyappchat. We’ll kick things off at 9:00 p.m. Eastern/6:00 p.m. Pacific on Sunday, July 7.

Transcript for the 5/26/13 #storyappchat: Developing for Android

Wow, I am really sorry I had to miss this discussion, because it was full of great links, resources, stats and opinions on creating apps for Android, from people who have been there. Luckily for me, though, I have access to this transcript (just like you) which contains a rather plain but complete capture of the entire thing. So I can benefit from last night’s wisdom, almost as if I was there in person!

Don’t miss the next #storyappchat on June 2, when we’ll discuss the pros and cons of skeuomorphic interfaces. Details later, but plan to join us at 9:00 p.m. Eastern/6:00 p.m. Pacific!

Transcript for the 5/19/13 #storyappchat: iTunes Descriptions

Quiet little chat last night, but still filled with good information, thought-provoking questions, and valuable opinions from the #storyappchat community. Peruse the chat in its entirety via the transcript above, and be sure to join us every Sunday evening at 9:00 p.m. ET/6:00 p.m. PT for high-quality discussion every week about storybook apps and ebooks for kids!