Nobody likes ads in their apps, right? Well, it depends. Sometimes unobtrusive ads are OK if it means we get the app for free. And the placement and handling of the ad(s) or product mention(s) make a huge difference. A simple welcome screen including the words “sponsored by” and a company name is a lot more palatable than rotating pop-up ads that insist you view them before moving on in the app.
As creators of storybook apps for kids, we need to be very careful how we incorporate ads in our products, if at all. In fact, a recent update for a book app that customers had already paid for included new ads, and users were presented with the option to pay again in order to remove the ads. This was an unfortunate decision, especially in an app designed for children featuring trusted, popular characters. There are ways to monetize content without making people feel as though they’re getting ripped off.
On the other hand, if done tastefully and unobtrusively, a sponsorship could make the difference between an app or ebook getting made or not. Perhaps more companies with deep pockets will be willing in the future to pay to sponsor our work, in exchange for a mention and website link. This could be placed on a “For Parents” page in an electronic story, so as not to interfere with the reading experience for a youngster.
Let’s talk about the pros and cons of introducing sponsors and other paid content in apps and ebooks during the next #storyappchat, this Sunday (July 14) at 9:00 p.m. Eastern/6:00 p.m. Pacific. Just start tweeting using the #storyappchat hashtag to take part!
Last Week’s Transcript: on Monday morning I tweeted a link to the 7/7/13 transcript (Selling in Non-U.S. Markets), but if you missed it, the link is here. Follow us on Twitter to get all the latest updates!