Monthly Archives: February 2013

Topic for the 3/3/13 #storyappchat: Beyond Facebook and Twitter

Social MediaWe’ve had a couple of people pipe up in our chats lately about ways in which they’re using some of the social media tools besides Facebook and Twitter to promote their recent projects. Some of the sites mentioned were LinkedIn, Pinterest, Instagram and others. So we thought it was high time we took a closer look at some of these other offerings, and how they can best be used to promote/market/build community around the electronic stories we’re creating.

Let’s go Beyond Facebook and Twitter this Sunday evening (March 3) at 9:00 p.m. Eastern/6:00 p.m. Pacific. Simply include the #storyappchat hashtag in your tweets to join us!

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Transcript for the 2/17/13 #storyappchat: Music

Last night’s #storyappchat was full of tips on how to find music for your storybook app–attendees shared their favorite resources and everyone seemed to agree that music should not be added to any app unless the ability to adjust volume and mute tunes and sound effects is provided. After all, nobody wants music to interfere with the story, right?

Details provided in the transcript above for those of you who weren’t able to join us. PLEASE NOTE: we’ll be taking next Sunday off due to the Academy Awards, but will be back in full force on March 3, when we’ll talk about taking advantage of social media beyond Facebook and Twitter. Make plans to pop in, and in the meantime, enjoy the break!

Topic for the 2/17/13 #storyappchat: Music

Music In BooksBack in the olden days of, say, about five years ago, the idea of music in a book mainly consisted of board books with oversized sound chip buttons for toddlers, interactive stories on CD-ROM and proprietary systems like LeapPad products. But things have changed, haven’t they? Nowadays storybook apps and even ebooks can be greatly enhanced with the right soundtrack.

A good example of this is the brand-new storybook People Are Like Lollipops by Annie Fox. The music chosen for the read-aloud iBook version is both appropriate (Far East music to go with the wise shaman in the story) and unobtrusive, so it doesn’t detract from the book’s message. Nicely done!

How did you choose music for your electronic story? If you decided to leave it out, why? Let’s talk about the use of music in interactive storybook apps and ebooks during the next #storyappchat on Sunday, February 17 at 9:00 p.m. Eastern/6:00 p.m. Pacific. Bring along your favorite resources for royalty-free tracks, high-quality composers for custom work, and everything in between!

Transcript for the 2/10/13 #storyappchat: Discoverability

The general consensus from last night seems to be that we’re in a bubble of sorts, with lots of people crowding the app and ebook marketplace. Adam Winsor said it best when he summarized the chat in this tweet:

For those who might like a little more detail, feel free to peruse the transcript of last night’s chatter above.

And don’t miss next week’s chat about… Music! It’ll kick off at 9:00 p.m. Eastern/6:00 p.m. Pacific time next Sunday, February 17. See you then!

Topic for the 2/10/13 #storyappchat: Discoverability

#storyappchat topic badgeIf you’ve published anything in the last couple of years, you’ve no doubt discovered that the big issue facing content creators is not staying under budget, writing high-quality stories or actually getting published. In the vast sea of stuff out there making up the Long Tail, the hard part is getting discovered by your target audience.

While related to marketing, I’d like to focus the topic of discoverability on the ability (or lack thereof) of the digital storefronts to help connect customers with the content they are ready to pay for, and what we can do to assist or augment this ability. In other words, let’s talk about the pros and cons of the iTunes Store, Amazon’s Kindle Store and Google Play (and any others you’ve worked with). Do these media providers help or hinder both content creators and customers?

Let’s get the party started next Sunday, February 10 at 9:00 p.m. Eastern/6:00 p.m. Pacific time. Just cap off all your chat tweets with the #storyappchat hashtag to join us. We’ll save a seat for you!

Transcript for the 2/3/13 #storyappchat: Building Community

Football and the novelty of bizarre blackouts didn’t keep the #storyappchat community from getting together to share tips for avoiding isolation. The careful use of social media seems to help a lot of us stay connected–and apparently it’s not all Twitter and Facebook, either. Several people mentioned success with sites like LinkedIn (who knew?) and Goodreads for building and maintaining meaningful relationships, face-to-face or otherwise.

It’s all there in the transcript above, including bonus! play-by-play action from last night’s exciting football game.

Be sure to join us this Sunday, February 10, when we’ll talk about discoverability. We convene (almost) every Sunday evening at 9:00 p.m. Eastern/6:00 p.m. Pacific, so make plans to pop in, OK?