A few typographic principles emerged during the chat last night. Here they are.
Unless you are a trained graphic designer:
- Do not use more than three fonts for any one project
- Never use display typefaces for text–choose fonts in the Book or Text category for your storybook app
- Use serif fonts for the main text of your project–a serif font is slightly easier to read than a san-serif font
- Use black text on a white background (or at least know that there should be a high level of contrast between the dark text and a light background)
- Left justify your text rather than full justifying it, and never right justify text
- Do not put drop shadows, outlines or other effects on text you want people to read. Ever!
- Don’t condense or extend your text artificially. Find and use the condensed or extended version of a typeface instead
- Use bold and italic sparingly
And last but not least: break these and other typographic rules only if you know what you are doing, and only for a very good reason! Check out the entire transcript above, complete with several links to typographic resources.
Remember, we get together every Sunday night at 9:00 p.m. Eastern/6:00 p.m. Pacific. Join us anytime!