Monthly Archives: July 2012

Topic for 8/5/2012 #storyappchat: Back-to-School “Open Mic” – The Book App as Educational Tool

This week, join us for #storyappchat at 6pm PT/9pm ET for a “Back-To-School” discussion about our favorite apps, tips for classroom use of tablets, educational uses of storybook apps, aligning apps with common core, IEPs (Individual Education Plans) and much, much more!

Screen Shot of Calendar reading, "back to school"

Clip art licensed from the Clip Art Gallery on

Bring your comments & questions (and yourselves) to Twitter on Sunday night, August 5th, 2012. And don’t worry if you miss a chat … watch for the transcript every Monday or search our archives!


Transcript for the 7/29/12 #storyappchat: How can we “improve children’s literature in digital spaces”? A challenge from Daniel Donahoo

What a spirited chat tonight! Here’s the transcript.

See you next week, same time as always, 6pm PDT, 9pm EDT at #storyappchat (we recommend you use Tweetchat to help make it easier to participate).


Topic for 7/29/12 #storyappchat: How can we “improve children’s literature in digital spaces”? A challenge from Daniel Donahoo

This week, join us for #storyappchat at 6pm PT/9pm ET for a special ‘open mic’ discussion. A recent article in the Huffington Post from contributor Daniel Donahoo (Researcher & Author on Childhood Learning, Development & Technology) & Beth Dobler (Professor of Reading & Language Arts, Emporia State University,Kansas) asked the following question(s):

Screen Shot of Huffington Post "H" Icon

Checking for Quality: Developing an Assessment Tool

“We all know that the increasing number of new publishing platforms are challenging the traditional models of publishing. There is a growing interest and enthusiasm for the capacity of anyone to publish and create, but is there equal interest on the impact of quality or value of these texts to the reader? Currently, publishing in digital spaces emphasizes producers, rather than consumers. This unbalanced focus has the potential to impact children’s reading experiences in negative, as well as positive ways, and is already having a significant impact on the world of children’s literature.” Read the full article here:

Join us Sunday, July 29th at 6pm PT/9pm ET to discuss the quality of digital children’s literature …

Transcript for the 7/22/12 #storyappchat: How do you define success?

During an ‘open mic’ night for #storyappchat we talked about one of the first questions any app developer should ask, “How do you define success for your apps?” Here’s our transcript:

Next week, join us at our regular time, 6pm PDT/9pm EDT

Topic for 7/22/12 #storyappchat: How Do You Define Success for Your Story App?

Image of Key to Success

How we define success defines our experience …

This week, we will have an ‘open mic’ night for #storyappchat! One of our regular co-hosts, Carisa Kluver, is the founder of the review site, Digital-Storytime, and she regularly interacts with developers of story apps. Among the most useful questions she asks development teams, when doing consulting, is for them to consider FIRST and foremost, before launching  (or even creating) an app is: “How do you define success?”

This is a great question for any software project, but especially useful for digital story creators, who may define success in a variety of ways. Do you want your story to simply find readers, or to develop a loyal following for a series or brand? Or is the goal to simply make a profit on your investment in the project? Depending on your goals, and how you define success in this evolving market, this question really can define your strategy for producing and marketing  an app.

We welcome you to join us Sunday & to share your experiences, road-blocks and ask questions about the journey you’ve been on in the process of achieving your vision of a ‘successful story book app’.

Join us on July 22 to discuss how content creators define success when launching a book app. We’ll kick things off at 9:00 p.m. Eastern/6:00 p.m. Pacific time–so make plans to stop by!

Transcript for the 7/15/12 #storyappchat: App Marketing with Julie Brannon

We had a very informative chat tonight with app marketing expert Julie Brannon (@Julia_Brannon).

Next week, join us at our regular time, 6pm PDT/9pm EDT

Transcript for the 7/8/12 #storyappchat: Bookstore Apps

Like most of our chats, this one was lively and interesting, but especially so because of @Julia_Brannon and @JumbleBugs, who have unique perspectives on our topic of the evening. We discussed the pros and cons of both realizing your story in standalone app form, and as part of one of the bookstore apps. We agreed that from a marketing perspective, being part of an already-established group of quality books can be a real asset, so you wouldn’t have to go it completely alone when trying to build an audience for your storybook app. The Jumble Bugs folks have the unique position of both releasing their new story as a standalone app, and as part of the new bookstore app @Demibooks is putting out.

We’ve asked if @JumbleBugs can come back in the fall to guest host a chat for us, and @Julia_Brannon will guest host the next #storyappchat on July 15, with a focus on marketing for storybook apps. Don’t miss it—the fun will start at 6:00 p.m. Pacific/9:00 p.m. Eastern!