One theme we thoroughly explored in last week’s anniversary chat is that the app market has definitely exploded over the last year. And it’s not just independents and small publishers getting into the act–big brands with decades-old characters are establishing electronic book presences.
What does this mean for the little guys (us)? Is it possible to compete with Barbie, Dora and Lightning McQueen? How do we let parents know about our original but unfamiliar characters and stories?
We’ll explore this issue in this Sunday’s #storyappchat. Plan to stop by at 9:00 p.m. Eastern/6:00 p.m. Pacific–just use the #storyappchat hashtag to join in!