Topic for 12/11/11 #storyappchat: App Trailers

App trailers (short videos about your app, designed to generate interest and excitement) are becoming a very important part of the marketing phase of app development. In fact, many app review sites are now making an app trailer a required part of the review.

But how easy are they to create? Is it necessary to contract with a big-budget media group to produce one, or can you spend a few hours with iMovie (like I did) and put one together at almost no cost?

Let’s talk about app trailers at the next installment of #storyappchat THIS Sunday (December 11), at 9:00 p.m. EST. Bring links of your favorite app video trailers, including your own (if you have one). Let’s share the elements that go into a good app trailer, and how they can be used to promote a storybook app. Be prepared to ask and answer questions, and in the meantime, check out these book and app trailers below!

A Present for Milo by Ruckus Media Group

Tracks in the Sand by Loreen Leedy

Touchybooks

Peterkin Meets a Star by PicPocket Books

JibJab Jr.

The Fantastic Flying Books of Mr. Morris Lessmore

Bartleby’s Book of Buttons by Monster Costume

Cinderella by Nosy Crow Apps

Transcript for 10/16/11 #storyappchat: Liz Castro

View this document on Scribd

We were grateful to have @LizCastro serving as guest host for this mind-blowing, fantastic chat–full of pithy opinions, terrific information and timely, appropriate questions. If you didn’t get a chance to check out Liz’s site and blog earlier, now’s your chance. AND, Liz gave away a copy of her complete ePub creation suite–what a deal even at full price! Pore over the 25 pages in the transcript above if you don’t believe me–and remember to join us every Sunday night at 9:00 p.m. Eastern time for the next #storyappchat installment.

Speaking of the next installment, for the 10/23/11 #storyappchat we plan to cover the ins and outs of Social Media for Content Creators, a topic you won’t want to miss. Plus, we are planning to have a giveaway on a just-released storybook app–more details in a few days. See you there!

Transcript for the 9/11/11 #storyappchat: Sound!

View this document on Scribd

Great chat last night–in which we discussed the pros and cons of using audio in storybook apps–specifically three main categories: background music, sound effects and voiceover narration. Thanks to all who stopped by to share opinions, links and information.

Also a big thank-you goes to Piccolo Picture Books, who gave away FOUR promo codes for stories within their app. If you missed the chat, feel free to peruse the transcript above–and make plans to join us next Sunday night at 9:00 p.m. Eastern for the next one!

Topic for 9/11/11 #storyappchat: Sound

The stories in the new JibJab Jr. app have none.

The Loud Crow, Ruckus, and Nosy Crow story apps are full of ‘em!

We’re talkin’ about sound. Voiceovers, background music, sound effects, and any other audio that makes sense to include in storybook apps, iBooks and other electronic books.

We will also have two promo codes from Piccolo Picture Books to give away, so don’t miss this chat!

Join us tomorrow night (Sunday, September 11) at 9:00 p.m. Eastern to share your opinions on storybook audio or the lack thereof. Remember to use the #storyappchat hashtag, and we’ll see you then!