Topic for the 8/11/13 #storyappchat: Measuring the Marketplace

Kindle + Apple + B&N + ??? = 100% (+ or – 50%)

Kindle + Apple + B&N + ??? = 100% (+ or – 50%) (via Digital Media Diet)

This week we’ll be discussing how to measure the marketplace for children’s illustrated digital ebooks and apps. How many book apps are on the market for kids across all formats? What’s the average price, median price, typical sales? How many digital books have been downloaded for the iPad since 2010?

These seem like simple questions, and on the surface they are very basic questions that almost everyone asks when they enter the kid’s digital publishing industry. The part that isn’t simple is the answer. One of our hosts, Carisa Kluver (@iPad_Storytime) has just published this blog post in The Digital Media Diet about the dilemma intrinsic to evaluating the story app market in particular:

Illustrating in the Dark: Why Dick & Jane Can’t Count (A Publishing Mystery)

Other recent discussions within the publishing industry include:

Let’s talk about what we know about the market from our own experiences, stories from other content creators and how to make sense of the limited data available when making future plans for publishing projects.

So join us this Sunday, August 11th, at 9:00 pm Eastern/6:00 pm Pacific. Just start including the #storyappchat Twitter hashtag to participate, or try using our new #TWUBS account, twubs.com/storyappchat. And follow @storyappchat for resources, transcripts and updates! Follow us on Facebook too.

We’ll see you there!

One response to “Topic for the 8/11/13 #storyappchat: Measuring the Marketplace

  1. Pingback: Topic for the 8/11/13 #storyappchat: Measuring ...

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