Topic for the 5/19/13 #storyappchat: Making Your iTunes Description Effective

#storyappchat topic badgeWhen was the last time you updated your iTunes app (or iBook) description? It may seem like a no-brainer, but this blank canvas of text can help interested people get a better idea of what your app is all about, or it can leave folks scratching their heads in confusion. How long should it be? What should be included?

Let’s use the next #storyappchat to discuss what should and shouldn’t go into your iTunes description, how often it should be updated, and other ways to make this valuable developer tool lead to increased sales and happier users. We’ll ramp things up this Sunday evening (May 19) at 9:00 p.m. Eastern/6:00 p.m. Pacific time, so don’t miss it!

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