Topic for the 2/10/13 #storyappchat: Discoverability

#storyappchat topic badgeIf you’ve published anything in the last couple of years, you’ve no doubt discovered that the big issue facing content creators is not staying under budget, writing high-quality stories or actually getting published. In the vast sea of stuff out there making up the Long Tail, the hard part is getting discovered by your target audience.

While related to marketing, I’d like to focus the topic of discoverability on the ability (or lack thereof) of the digital storefronts to help connect customers with the content they are ready to pay for, and what we can do to assist or augment this ability. In other words, let’s talk about the pros and cons of the iTunes Store, Amazon’s Kindle Store and Google Play (and any others you’ve worked with). Do these media providers help or hinder both content creators and customers?

Let’s get the party started next Sunday, February 10 at 9:00 p.m. Eastern/6:00 p.m. Pacific time. Just cap off all your chat tweets with the #storyappchat hashtag to join us. We’ll save a seat for you!

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